Communication Impact: The Power of How You Say It – Watch This Experiment!

Unlock the secret to impactful communication.

Does what you say matter more or how you’re saying it?

While there are advocates for both sides – I firmly believe that weak delivery can dilute and weaken your strong message.

So if you want to give your content the best chance of being noticed, understood and remembered, you have to pay attention to how you deliver it.

In this video, I show you three demos that prove that delivery trumps the message – even in life-or-death circumstances.

If you’re ready to keep working on improving your speaking skills, check out how to do voice warmups and how to master your vocal impact.


It’s not what you say, it’s HOW you say it. Let’s do an experiment.

I uh I’m Nausheen and I’d like to show you how to speak better.

I’m Nausheen and I’d like to show you how to speak better.

No brainer on which Nausheen you’d like to listen to right?

But I know what you’re thinking – your message can’t be complete garbage otherwise you’re all fluff and no substance.

Let’s do another experiment: Message 1:

Put both arms out, sit up straight so that you can see your landing point, and slide down. Passengers providing assistance should stand on either side of the slide, and help others coming down the slide to their feet by taking their arms.

Message 2:

Strawberries. Cherries and angel’s kiss in spring. My summer wine is made from all these things.

Do you remember what my summer wine is made from or the airline safety instructions that might save your life?

This is why you’re seeing airplane safety instruction videos with song and dancing. Imagine – knowing what to do if the plane is doing down is something that can SAVE your life. But you know what? The airline knows that if they just give you that information – even if it’s lifesaving – you won’t listen and you won’t remember unless it’s delivered in a great way.

So what do you think? Is what you say more important, or HOW you say it?

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