3 Common Mistakes CEOs Make On Camera and How to Fix Them

When you’re in front of the camera, especially as a CEO, every word and gesture counts.

But did you know that many top leaders, particularly in the tech industry, often fall into similar on-camera traps?

From neglecting their on-screen persona to becoming jargon-juggernauts, even the best can make common missteps.

Today, we’re diving deep into the three most prevalent mistakes CEOs make on camera and, most importantly, how you can steer clear of them.

If you’ve ever been, or plan to be on camera, stick around — this might just change the way you present yourself!

When I started working with tech CEOs, helping them speak on camera,
I was surprised to learn that they were all making 𝘁𝗵𝗲 𝘀𝗮𝗺𝗲 𝟯 𝗺𝗶𝘀𝘁𝗮𝗸𝗲𝘀.

𝟭. 𝗧𝗵𝗲𝘆 𝘄𝗲𝗿𝗲 𝗻𝗼𝘁 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗼 𝘁𝗵𝗲𝘆 𝘄𝗮𝗻𝘁 𝘁𝗼 𝗯𝗲 𝗼𝗻 𝗰𝗮𝗺𝗲𝗿𝗮.

The first thing people ask when they know they have to speak on camera is:
“What should I say?”

The second one is usually:
“What should I wear?”

What people don’t think about is:
How do they come across saying those words?

What kind of persona they need to craft.

How to be the best version of themselves on-camera.

That, for me, is more important than the clothes that you might wear.

𝟮. 𝗧𝗵𝗲𝘆 𝘁𝗵𝗶𝗻𝗸 𝘂𝘀𝗶𝗻𝗴 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗷𝗮𝗿𝗴𝗼𝗻 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝘁𝗵𝗮𝗻 𝘂𝘀𝗶𝗻𝗴 𝘀𝗶𝗺𝗽𝗹𝗲 𝗹𝗮𝗻𝗴𝘂𝗮𝗴𝗲.

I get it.

Showing that you know industry jargon is a sign of being an insider.

But there needs to be a healthy balance between using jargon and simplifying things so anyone can understand.

Otherwise, you sound like a jargon robot.

𝟯. 𝗧𝗵𝗲𝘆 𝘁𝗵𝗶𝗻𝗸 business 𝗮𝗻𝗱 𝗲𝗺𝗼𝘁𝗶𝗼𝗻 𝗰𝗮𝗻’𝘁 𝗯𝗲 𝗺𝗶𝘅𝗲𝗱.

When a tech CEO talks about their new product or service, they dive straight into the problem they’re solving.

It’s all logic, causality and product to market fit.

What they don’t keep in mind is:
The audience remembers their feelings better than the words that you say.

If you can make the audience 𝘧𝘦𝘦𝘭 something, you’re far more likely to make an impact.

Have you spoken on camera about your business? How was your experience? Would love to know!

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